100 Thieves co-owner Valkyrae’s latest merch drop has outsold entire esports orgs, coming in at around 4 million dollars in sales, an insane number for an individual streamer.
Nickmercs has made $500,000 in the first hour of a merch drop before, and now Valkyrae joins him in that super rare category of individual YouTube or Twitch streamers whose drops outsell those by actual esports orgs. Valkyrae made around 2 million dollars the first day her merch drop went live, and now we can reveal that at the end of her drop, she has racked up an estimated 4 million dollars or more in sales.
4 million dollars in sales from a single merch drop is something most esports orgs not named 100 Thieves, FaZe Clan, or Team Liquid can’t even get close to, so for Valkyrae to join Nickmercs in the insanely short list of streamers capable of massive, multimillion dollar drops is a huge achievement.
So with this huge drop behind her now, will Valkyrae wait another 3 years for the next one, or will the 100 Thieves co-owner get back into the merch game more often now that she is killing the game? We will just have to wait and see.